Your website is the first port of call for potential customers looking to visit your venue. Whether they’ve found you by Googling local venues, or ended up on your website via social media, they’ve made the proactive step to seek out more information about your business. So it’s vital that your website is attractive, comprehensive, and reflects your brand.. Here’s what you need to include.

You know you’ve got a great product, decked out venue, and fantastic staff, so now you need to get the word out! We’ve highlighted the six biggest marketing fails hospitality venues make, and the easy fixes to ensure you’re growing your customer base as effectively and successfully as possible.

While social media is an integral part of marketing – particularly in the hospitality industry – a social account with no reach is like shouting into the void.

Email marketing is a great tool for keeping your customers informed about what’s going on, and inspiring new customers to jump onboard. But it can be hard to know what to put in your email campaigns and when to click “send”.

Although it’s easy to feel like you’re getting lost in the throng of email newsletters flooding your guest’s inboxes, hospitality is actually among the top three performing industries for this low-cost and highly effective marketing tool.

If you think email marketing is a thing of the past, think again. Targeted, personalised communication highlighting all the things that make your venue fabulous is a great way to stay in touch with your valued customers and attract more business.

A lot goes into creating successful events, and even more, goes into creating a successful events business. When done right this can generate extra revenue, fill quite days as well as diversify your offering and customer base. But in order to do it right, there are a few essential things you’ll need to consider.

What good is capturing incredible imagery for social media if you're not complementing the algorithm? We all know the frustration of putting hours of work into scheduling posts and seeing little engagement in return. From optimal posting times, favoured content and hashtags, there's so much to know.

For all those can-do restauranteurs, we want to give you our top tips for gaining press coverage. With Sydney publication Eat Drink Play under our wing, our team sure knows a thing or two about how to gain media attention.

When a potential customer is considering whether to visit a business, there are all sorts of motivations that come in to play. For some, the best value for money is at the forefront of their decision making, whilst others can be enticed in by a great location or experience.

For as long as people have been buying things, people have been influenced by the opinions of others on what to buy. Whether it’s their peers, notable community members, public figures, or celebrities, people look to those they respect – or want to emulate – when it comes to their purchasing power. It’s human nature to respect the opinions of those we trust, and we tend to shop, dine, and live accordingly.